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24 Hour Fitness Center opens October 1, 2026

$30/month — details
Max Speed Elite

Founded 2024

Two guys, one court, and the kids in this community

Max Speed Elite exists because young athletes here needed a floor of their own. That is still the whole idea.

We are passionate about the youth in our community, and we wanted to share that passion in a way that builds them up - spiritually as well as athletically - so they grow up believing their future has no limits.

The company was founded in 2024 by two men with the same passion for Christ and the same love of people. We wanted to create a community where young athletes of every level could come together and share their love of the game. That is the reason the doors open at all hours, and the reason a kid who can only get shots up before school can still get them up.

What that looks like day to day

A private floor you can actually reserve. No queue for a hoop, no waiting for a rec-centre programme to finish, no membership to join first. You book the hour you want, you let yourself in, and the court is yours until your time is done.

There are 3 half courts. Players take one of them at $30 an hour; trainers and coaches take the full court, so a paid session is never competing with a pickup game at the other end. Both are booked the same way, in the app.

Where to find us

We are at 1055 Sparkleberry Lane Extension, Columbia, SC 29223, in Northeast Columbia just off Clemson Road, a few minutes from Sandhills, Lake Carolina, Spring Valley, Pontiac and Elgin, and an easy run from Blythewood and Forest Acres.

Billy and Earl, the two founders of Max Speed Elite, on the court at their Columbia, South Carolina facility

Billy and Earl, founders

Founded
2024
Hours
Open 24 hours, by appointment
Where
1055 Sparkleberry Lane Extension, Columbia, SC 29223
Book a court
1055 Sparkleberry Lane Extension, Columbia, SC 29223